We’re here to help you start your family.

Welcome to Alpha Fidelis (AFC), a leading egg donation and surrogacy agency with over a decade of experience helping individuals and couples grow their families. What sets us apart is not only our team’s professional experience with egg donation and surrogacy but also our comprehensive knowledge of infertility and reproductive medicine.

Everyone deserves a family

At Alpha Fidelis, we believe everyone deserves a chance to create the family they’ve always wanted. We are proud to serve all families, regardless of background, gender, or sexual orientation. Every family is unique and deserving of the highest-quality care and services. Our team of medical experts provide extensive and compassionate care throughout the surrogacy and egg donor process. We’ve helped intended parents fulfill their aspirations of parenthood while ensuring the well-being and satisfaction of our surrogates and egg donors.

Meet Our Team

Sarah Ying Asano

Program Director

Jonathan Puente

Outreach & Intake Specialist

Joey

Outreach & Intake Specialist

Vania Larson

RN- Intake & Medical Records Administrator

Steff Alvarado

Senior Case Coordinator

Yan Huang

Case Coordinator

Taylor

Marketing Director

TieCheng

Marketing Advertisement

Jessica Pereira

Marketing Multimedia Production Specialist

Matthew Ceja

IT Infrastructure

CONTACT US

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Alpha Fidelis

Sarah Ying Asano

Program Director

Ying is the program director at Alpha Fidelis Surrogacy & Egg donation agency, a leader in third-party assisted reproduction, bringing over a decade of experience in surrogacy and egg donation since 2013. She is known for her thoughtful, end-to-end approach to program management, with expertise spanning marketing and outreach, client intake, case management, and long-term relationship development. Ying combines operational excellence with genuine compassion, ensuring that every journey is guided with integrity, clarity, and personalized care.

She holds a Bachelor’s degree in Human Development with a concentration in Health Services, along with a Master of Business Administration degree from the University of California, San Diego (Rady’s school of management). This strong academic foundation, paired with her extensive industry experience, enables her to navigate the clinical, emotional, and logistical complexities of assisted reproduction with confidence and sensitivity.

She is a proud mother two beautiful children, located in San Diego California.  This motherhood role has deeply shaped her resilience, adaptability, and understanding of the many forms family can take. Outside of her work, she finds joy in gardening, racquet sports, outdoor exploration, and fishing, embracing opportunities to stay active and connected to nature.

At the heart of her work is a profound passion for bringing people together to create families. She is driven by the belief that every family’s story is unique and meaningful, and she is honored to play a role in helping others experience the extraordinary joy of parenthood.

Jonathan Puente

Outreach & Intake Specialist

Jonathan brings a compassionate, organized, and people centered approach to his role as an Outreach & Intake Specialist at Alpha Fidelis. With hands on experience in the surrogacy field, he is dedicated to guiding prospective gestational carriers through the early stages of their journey with empathy, professionalism, and clear communication.
Through his experience coordinating surrogacy journeys and supporting surrogate and egg donor recruitment efforts, Jonathan has developed a deep understanding of both the emotional and logistical aspects involved in third party reproduction. He has worked closely with intended parents, surrogates, clinics, and medical teams, providing ongoing support, education, and follow up throughout the process. His direct involvement accompanying surrogates during screenings, ultrasounds, and medical appointments has allowed him to build meaningful connections and better understand the importance of trust, sensitivity, and emotional support.

Joey

Outreach & Intake Specialist

Joey is an Outreach & Intake Specialist dedicated to guiding prospective surrogates through the earliest and most critical stages of the admissions process. As a primary point of contact, she provides clear, structured education on the surrogacy journey—ensuring each candidate understands the process, requirements, and expectations from the outset.

Known for her compassionate and detail-oriented approach, Joey supports candidates through initial intake, including application guidance, pre-screening, and the collection of essential background information. She is committed to creating a seamless and welcoming experience, taking the time to address questions, alleviate concerns, and tailor communication to each individual’s needs.

Joey’s strength lies in her ability to translate complex medical and procedural information into clear, accessible guidance. By fostering trust, transparency, and consistency, she helps prospective surrogates feel confident, informed, and well-prepared as they transition into the next stages of screening and admission.

Vania Larson

RN- Intake & Medical records administrator

Vania Larson is a bilingual Registered Nurse licensed in the United States, fluent in both English and Spanish. She specializes in third-party reproduction, surrogate candidate admissions, medical records review, and patient advocacy, bringing both clinical expertise and a deeply compassionate approach to her work.

With over a decade of experience in labor and delivery nursing, Vania has built a strong foundation supporting families through some of life’s most vulnerable and transformative moments. Her hands-on clinical background allows her to understand the physical, emotional, and logistical aspects of pregnancy and childbirth, giving her a unique perspective when working with both intended parents and gestational carriers.

At Alpha Fidelis, Vania plays a critical role in guiding prospective surrogates through the admissions process, ensuring all medical requirements are met with accuracy and efficiency. Her detail-oriented mindset, combined with her empathetic communication style, helps create a smooth and reassuring experience for candidates as they transition into the matching and case coordination phases.

Vania’s expertise in complex care coordination and cross-cultural communication enables her to effectively bridge gaps, advocate for patients, and provide clear, thoughtful guidance throughout each step of the journey. She is committed to ensuring that every surrogate and intended parent feels informed, supported, and confident, while upholding the highest standards of care, professionalism, and integrity.

Steff Alvarado

Senior Case Coordinator

Steff is a dedicated Surrogacy Case Coordinator with over four years of experience supporting families and surrogates through the journey of third-party assisted reproduction. Born and raised in Mexico, she brings a culturally grounded, compassionate perspective to her work, along with a deep appreciation for connection, creativity, and human relationships.

Throughout her career, Steff has guided countless intended parents and surrogates, providing attentive, personalized support at every stage of the process. She is known for building genuine relationships, ensuring that each individual feels heard, respected, and confidently supported.

Steff views surrogacy as one of the most meaningful gifts—helping individuals and couples realize their dreams of building a family through trust, care, and love. She approaches her role with both professionalism and heart: advocating for surrogates with empathy and understanding, while supporting intended parents with optimism and a deep belief in their journey.

Outside of her work, Steff enjoys exploring her passion for the arts and spending quality time with her loved ones.

Yan Huang

Case Coordinator

Yan is a dedicated Case Coordinator who plays a vital role in guiding intended parents and gestational carriers through every stage of their surrogacy journey. She serves as the central point of coordination, ensuring clear communication, timely progress, and a seamless experience from matching through delivery.

Fluent in both Mandarin and English, Yan provides tailored support to international intended parents, helping bridge cultural and language gaps with clarity and ease. She is committed to making complex processes feel manageable, offering thoughtful guidance on timelines, expectations, and next steps while keeping all parties aligned and informed.

With a detail oriented and compassionate approach, Yan manages each case with compassion and detail, coordinating appointments, facilitating communication between medical teams and legal professionals, and addressing questions along the way. Her ability to anticipate needs and provide personal support allows intended parents and surrogates to feel confident and supported throughout the journey.

Whether working with domestic or international families, Yan remains focused on delivering a smooth, transparent, and supportive experience, ensuring every case is handled with professionalism, empathy, and care.

Taylor

Marketing Director

Taylor is a results-driven Marketing Director with extensive experience across the reproductive health industry, including IVF, fertility services, surrogacy, and egg donation. With a deep understanding of the highly personal and complex nature of third-party reproduction.

Over the course of his career, Taylor has led multi-channel campaigns that have significantly increased brand visibility, client acquisition, and engagement within highly regulated healthcare environments.

Taylor ensures that all marketing initiatives are accurate, compliant, and aligned with best practices in assisted reproductive technologies. His expertise spans digital marketing, lead generation, and brand development within both domestic and international markets.

Passionate about helping build families, Taylor is committed to elevating awareness, accessibility, and trust in fertility and third-party reproduction services.

TieCheng

Marketing advertisement

TieCheng is a skilled Social Media Marketing Specialist at Alpha Fidelis, focused on developing and executing high-performing advertising campaigns across major digital platforms. With a strong understanding of audience behavior, platform algorithms, and content strategy, he creates targeted campaigns that drive engagement, generate leads, and deliver measurable results.

His expertise is in managing paid and organic campaigns across platforms such as Meta, Instagram, and TikTok, optimizing performance through data analysis, A/B testing, and continuous refinement. From creative direction to campaign execution and reporting, He brings a strategic, detail-oriented approach to every project.

Known for blending analytics with creativity, he crafts compelling messaging and visuals that resonate with diverse audiences.

Jessica Pereira

Marketing Multimedia Production Specialist

Jessica is a Multimedia Production Specialist, bringing a strong background in photo and filmmaking to her role. With a Bachelor’s degree in Media Communications and an Associate’s degree in Film Production, she has developed both the creative and technical skills needed to support a wide range of projects. Her experience spans documentaries, commercials, music videos, corporate content, social media, and short films, giving her a versatile and well-rounded perspective on production.

In her role, Jessica plays an important part in supporting the creation of high-quality visual content that aligns with the company’s brand and messaging.

Jessica is passionate about the impact of visual media and is dedicated to helping bring meaningful stories to life through engaging and thoughtful video content.

Matthew Ceja

IT Infrastructure

Matthew is an IT professional with a strong background in supporting complex technical environments and delivering reliable, user-focused solutions. Known for his problem-solving mindset, adaptability, and commitment to continuous improvement, he plays a key role in maintaining efficient, secure, and scalable systems.

In the field of IVF & third-party assisted reproduction, Matthew supports the technological infrastructure that enables seamless coordination between teams, intended parents, and surrogates. His work helps ensure that critical data, communication platforms, and operational systems function smoothly, allowing clinical and administrative teams to focus on delivering high-quality care and support.